• 23-24 May 2018
  • MiCo, Milan, Italy

Why attend MAPIC Food and Beverage?

Food and Beverage is today a key factor in enhancing the customer experience in retail destinations.

MAPIC Food and Beverage aims to be the most effective international marketplace dedicated to Food & Beverage players within the retail & real estate industry.

MAPIC Food and Beverage is an exclusive event that will showcase the latest & most dynamic foodservice retail concepts, providing visitors with a unique and powerful business platform through which they can network and make deals with the most important international Food & Beverage property key players (landlords, franchise partners, travel operators…) as well as marketing, logistic and digital solution providers.


MAPIC Food and Beverage Highlights

Exhibition Zone

The major international F&B players will exhibit.


Network with our online tools, get business recommendations and attend our dedicated events.

Conferences & Pitching

Spot the latest F&B trends and meet Food & Hall experts. 

Tasting area

F&B brands will showcase  their concepts.

F&B is shaping the retail real estate industry

Some key figures

Customer spend 27mins longer in shopping centers* 

Customers spend 18% more in overall transations*

Total space in schemes dedicated to F&B in some European market*

Total space in schemes dedicated to F&B in Asia*

*JLL data

In their words

"There’s no hotter trend than food halls.
With the high traffic they are attracting, they now have a significant influence on how people go out and dine"

Didier Souillat
CEO of Time Out Market

Why Milan?

Italy has always been at the front-line of the Global Food & Beverage culture,  inspiring ideas and new trends in the worldwide market.

In the last several years, Milan has established itself as the World Food Capital City.

With the EXPO 2015 creating a legacy with its focus on nutrition and sustainable food, the City of Milan is today the main stage of events, projects and debate on food-related issues; the perfect place to taste international en-vogue concepts and to gather industry key players.


See who's coming

Network with over 400 international F&B brands, Operators and Franchise Partners to find the retail concepts matching your business objectives.

Franchise partners and F&B Operators

Travel retail operators


Foodservice retailers

MAPIC Community & Network

They have already attended MAPIC events

More than 2,000 franchise partners, F&B retailers and property players attended our events in 2017

Conferences & Events

Discover, share and network

A world-class programme of conferences to explore the food & beverage industry and to capture the most attractive international food concepts while boosting your property asset. Over 2 days, foodservices players, landlords, franchise partners, travel operators… will connect to expand and develop their business all over the world, learning and sharing about food business opportunities through conferences and interactions with industry experts.

● Food halls: how to create the best customer experience?
● Foodtech: how food players & shopping malls use digital solutions to enhance the customer experience?
● How to use food to increase traffic & revenues in shopping destinations?
● How to turn transit zones into food destinations?

A unique opportunity to discover emerging international Food & Beverage trends and food concepts that are substantially impacting the whole Retail and Real estate sectors.

They have already attended MAPIC events

Didier Souillat

Fabrizio Dosi

Jonathan Doughty

Elisabetta Salvatori

Heinz Beck

Oscar Farinetti

John Eckbert

Nick Schapira

How to participate

As a visitor


Register by 22 March 2018


Important: You must be a retailer to benefit from this special offer. Reed MIDEM reserves the right to carry out verification checks.


Register by 22 March 2018


As an exhibitor

From €4,040

As a sponsor

On demand

Please note that your badge will give you access to MAPIC Food & Beverage and MAPIC Italy -  the retail real estate event dedicated to Italian market - * with no extra charge.


Industry Partners

Media Partners